Increasingly more beauty brands are embracing the idea that makeup has no gender.
A quick scroll through social proves that genderless makeup is the future, with beauty influencers of every identity walking their followers through tutorials.
But even with feeds showing inclusivity as so much more than a trend, most brands' marketing efforts are little more than lip service, and the models they feature are still overwhelmingly cisgender and female. So we've pulled together our favorite gender-inclusive beauty brands that not only say they’re for everyone, they’re made for everyone.
Founded by Nigerian-born beauty industry veteran Sharon Chuter, Uoma Beauty seeks to “re-write the rules of inclusivity.”
*ADD TO CART* Their top product is the Double Take Contour Stick, available in six different shades and infused with hydrating lychee fruit extract.
Kimberley Schanzer and Robert Garcia (a self-described “boygirl”) joined forces to create GirlBoy Beauty, an empowering makeup brand for all.
*ADD TO CART* One of their most-loved products is the Singing the Blues mascara, which adds volume along with a fun pop of color.
What began as a trans-affirming makeup studio in London is now a beauty brand with something for everyone.
*ADD TO CART* Their best-seller is the Jecca Blac liquid concealer. This peach-tinted cream can blend with all skin tones to brighten under the eyes.
Celebrity MUA Gloria Noto’s clean beauty brand is committed to supporting queer and Black lives, with regular donations to organizations like the Okra Project and Black Mama’s Matter Alliance.
As a lover of all things wedding and a fierce cheerleader for marriage equality, I decided to marry my two passions and create a resource where all couples—gay, straight and lesbian—can be equally represented. Armed with seven years in both print and online lifestyle journalism, I dove headfirst into this passion project in 2013 and Love Inc. was born.
I’m inspired every day by the couples that grace our pages, from the can’t-live-without-you grasps to the gentle sweeping away of a happy tear, the love that they so clearly have for each other is intoxicating, and drives me to create the best product possible … while enjoying every second of it.