Bridesmaid Dress Guide: One Color, Many Styles

Brittny Drye Founder + Editor-in-Chief of Love Inc. Magazine | On-Air Wedding Expert | LGBTQ+ Inclusivity in the Wedding Industry

Wedding party rant: the likelihood of your ‘maids shortening and wearing their formal bridesmaid dresses ever again is slim. And that's fine because they love you and are honored to be a part of your day. But let's move past the sugarcoating and state the obvious: they want to wear something they feel good in.

This is why we're loving a growing trend that allows brides or grooms to select a color and the wedding party to pick their own dresses. That way, they get the style that flatters them the most and the brides and grooms maintain their vision. Win-win!

And retailers and brands, both in-store and through the mail, are making it extra easy by offering many styles in the same colors. We did a bit of diggin' to see what each designer brings to the table.

alfred-angelo-bridesmaid-dresses-mismatch ALFRED ANGELO

  • Easy to use website which you can filter by color to see all styles available.
  • Many different styles available in the same color.
  • Many sizes available, 0-30w. Also, no extra cost for plus size.
  • 50 different colors available.
  • All styles are available for rush delivery within 4-9 weeks.
  • Many bridal stores carry this label and they have their own stores. Store locator on the website.
  • Prices vary from $99 to $179.


  • Easy to use website which has a search-by-color function.
  • The number of styles per color varies for each. Some have two options, while others have several.
  • More than 100 different colors to choose from.
  • twobirds-bridesmaid-dress-mismatchTWOBIRDS BRIDESMAID
    • Specializes in dresses that you can wrap in different ways for different looks.
    • Four different dress options, but for the Classic, Rosette and Chiffon you can wrap them into 15 different styles.
    • Each dress has a different number of color options.
      • The Classic has 24 colors.
      • The Rosette has six colors.
      • The Chiffon has six colors.
      • The Hi-Low has 13 colors.
    • Two different sizes available (sort of a one-size-fits-all kind of sizing).
    • Customization is available
    • Only one location in New York, but most orders are online.
    • Prices vary from $72-$1.375. (Note: the $1,375 looks more like a bridal dress option, most of the others are below $500.)


    • Website offers a search-by-color family option.
    • Offers many brands like Alfred Sung, After Six, Lela Rose, Dessy Collection, Social Bridesmaid and 57 Grand.
    • If you want a perfect color match, we suggest sticking to one label.
    • Website has a Pantone wedding tool, which allows you to design inspiration boards for your event. You can then share them with your party and vendors to coordinate accordingly.
    • Offers in-stock dress options for delivery in days not weeks.
    • Prices vary among each label.

    bari-jay-bridesmaid-dresses-mismatchBARI JAY

    • Easy to search by color on website.
    • More than 30 colors to search.
    • Maternity options in all colors.
    • Over 20 styles in each color.
    • Store locator available in each style.
    • Available abroad and several locations across the US.

    Having your best friends and family beside you on your big day is such a blessing, and having them feel beautiful is a bonus!

    *Editorā€™s Note: This post contains affiliate links. Each time you purchase an item via our affiliate links, Love Inc. is receiving a small percentage of the sale, thus you are helping our small, equality-minded business grow and allowing us to provide more content for YOU! Isnā€™t that just fantastic?  


    Krista Roser is country girl with a city heart who loves all things fashion, especially anything vintage.


Love Inc. is a leading EQUALITY-MINDEDĀ® wedding publication, devoted to creating original content targeted to both hetero and LGBTQ+ couples, setting us apart from other publications in this swiftly evolving world of weddings.