Pantone’s Colors of the Year Blur Gender Lines

pantone-color-of-the-year-gender-fluidityThe color experts over at Pantone released their annual choice for the hue that will dominate in the upcoming year, but for the first time ever, they picked two tones: Serenity and Rose Quartz.

Both are a soft pastel and evoke colors one might see at a gender reveal party. Ironically, the choice of the colors was made to coincide with gender fluidity within the fashion realm.

“In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design,” Leatrice Eiseman, executive director of the Pantone Color Institute, said in a press release.

“This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumers’ increased comfort with using color as a form of expression which includes a generation that has less concern about being typecast or judged, and an open exchange of digital information that has opened our eyes to different approaches to color usage.”

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Brittny Drye
As a lover of all things wedding and a fierce cheerleader for marriage equality, I decided to marry my two passions and create a resource where all couples—gay, straight and lesbian—can be equally represented. Armed with seven years in both print and online lifestyle journalism, I dove headfirst into this passion project in 2013 and Love Inc. was born. I’m inspired every day by the couples that grace our pages, from the can’t-live-without-you grasps to the gentle sweeping away of a happy tear, the love that they so clearly have for each other is intoxicating, and drives me to create the best product possible … while enjoying every second of it.