Color of the Year Pantone 2023

Pantone Color of the Year ‘Viva Magenta’ Wedding Party Dresses

Brittny Drye Founder + Editor-in-Chief of Love Inc. Magazine | On-Air Wedding Expert | LGBTQ+ Inclusivity in the Wedding Industry

Pantone officially announced the Color of the Year for 2023: Viva Magenta. A vivid and unconventional red, the color was selected for its representation of empowerment. In the company’s announcement, Pantone explained, “It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement.”

Here at Love Inc., we are all about self-expression without restraint, so we are leaning into this year's bold shade. And if you, too, are inspired by this exuberant color, consider matching your wedding party dresses to the annual selection. Below we’ve rounded up ten Viva Magenta wedding party dresses to inspire your wedding day.

Silky and sophisticated, this off-the-shoulder gown in the shade of apple makes a stunning statement. The flattering silhouette has built-in pockets for a functional and fashionable gown. The pockets will come in handy for the attendant who is holding on to your vows or rings.

Off-Shoulder Satin A-Line Tall Bridesmaid Dress by Celebrate DB Studio, $149.95

If you look closely at this strapless gown, you’ll notice the Viva Magenta fabric actually has an intricate floral pattern. The dress was designed in a wrap style for a favorable fit, but it exudes elegance and sophistication, making it an excellent selection for any formal wedding.

Harmony Asymmetric Stretch Jacquard Gown by THEIA available at Saks Fifth Avenue, $845

Who needs a gown when you can wear this sleek jumpsuit? The wide-leg pants have side pockets sewn in for added convenience (big enough for a discreet ring box). While the spaghetti strap design makes a great option for warmer months, you can easily add a cowl or stylish shawl for upcoming winter weddings.

Chiffon Spaghetti Strap Bridesmaid Jumpsuit by Celebrate DB Studio, $99.95

This dress might technically be a shade or two off from Viva Magenta, but with the gorgeous velvet and elegant long sleeves, we don’t mind. The backless style adds a splash of daringness and avant-garde style. If you or your bridal party prefers, there is a thin snappable strap you can add to the top of the plunging back.

Ryland Velvet Maxi Dress by Jenny Yoo available at Anthropologie, $295

Select this silky option in cabernet for a simple but totally stylish dress that reflects the Pantone color of the year. It’s such a classic choice that the folks in your bridal party will want to wear this getup again and again, even after the vows. And it’s always nice to pick a dress that won’t just gather a dress in their closet afterward.

Lisa Midi Dress by Birdy Grey, $99

Edgy but elegant, this one-sided long-sleeve dress is draped in lace. Because Azazie uses the same fabrics for their wide selection of apparel, it’s easy to mix and match these outfits for a bridal party that’s still cohesive but not too matchy-matchy. It also gives everyone an option to pick the style that suits them best.

Signature Lace One-Shoulder Gown by Pnina Tornai, $249

The price is a bit higher, but this gown is truly breathtaking. The tulle sleeves and embroidered flowers adorned with sequins create a stunning and elevated look. The biggest challenge will be finding an ensemble for yourself that is even more outstanding than this selection.

Adora Embroidered Tulle Gown by THEIA available at Sak Fifth Avenue, $1,295

The black ribbon creating definition on this flowy dress adds an unexpected and bold statement that wows. Wrapping around to the back, the black ribbon accent ties into an adorable bow. But potentially, the best part of the dress is that it’s size inclusive and comes in extended sizes.

Thigh Split Maxi Dress in Red Plum by Anaya With Love available at ASOS, $130

Fringe sways on the hem of this vintage-inspired velvet midi dress. The luxe, wrapped dress, while shorter than the traditional choices, gives roaring 1920s Gatsby vibes. Your guests will remember this elegant off-the-shoulder and unique Viva Magenta dress.

Aspen Fringed Velvet Minidress by THEIA available at Sak Fifth Avenue, $595

Long cuffed sleeves accentuate this graceful and elegant dress. Flattering for many body shapes, this dress comes in a wrapped style that ties on the side. Its flowy silhouette is breathable, making it a good selection for colder months and early spring.

Have Faith Burgundy Satin Button Sleeve Wrap Maxi Dress by Lulus, $78


Love Inc. is a leading EQUALITY-MINDED® wedding publication, devoted to creating original content targeted to both hetero and LGBTQ+ couples, setting us apart from other publications in this swiftly evolving world of weddings.