Our annual Pride Guide has launched, celebrating brands that give back to our community.
It’s here! Get out your flags, finalize your playlist, and get outside to celebrate your amazing self!
In celebration, we’ve rounded up our must-haves for the 2025 Pride Guide! Everything from vodka that is, in fact, super gay, to soaps, to swimwear! We’re paying special attention to queer-owned and -founded brands, as well as companies who support us throughout the year, not just during June.
We can’t wait to see our whole community show up and show off!
Top left, clockwise:
1. Knockaround's ‘Rainbow on My Parade' Sunglasses, $35: You need sunnies for parades, and we love the Pride Collection from Knockaround! For four years, Knockaround has sold their pride glasses year-round, with $5 of each sale going directly to the Trevor Project. Since beginning this partnership, Knockaround has donated over $160,000 and have pledged to add at least $25,000 to that total by the end of 2025. They are also selling their Loud and Proud Adventure Towel and a Glasses Sleeve to protect your new shades.
2. HAUS LABS products at Sephora: Check the parade route in your city because certain Sephora locations are setting up free flash make up and face gems! The company is also donating $1 for every HAUS LABS product sold to Lady Gaga’s Born This Way Foundation. Sephora doesn’t stop their support on July 1st. They haven’t waivered from their DEI commitments, and in 2024 launched Classes for Confidence offering makeup tutorials to help people feel more empowered, whether that’s someone exploring their gender identity, going through illness, or facing employment challenges.
3. IKEA Rainbow Cake: Have your cake and eat it too! Not only is Ikea’s Pride event sponsorships remaining as sturdy as their LIXHULT storage system, they will donate $1 for every piece of Ikea Rainbow Cake sold, at least $50,000, to the Rainbow Railroad. Throughout May and June, 100% of the sales of their Storstomma rainbow tote will benefit the Trevor Project, totaling at least $25,000.
4. ACLU's We The People Pride Sticker, $3.00: Ya’ll. Did you know the ACLU (yes, that ACLU) has an amazing line of Pride Merch? For over 100 years this organization has fought to make the rule of law fair for all people, and we love the idea of handing this sticker out throughout a Pride Parade! They also have great shirts, art, and we can’t picture anything better to carry your Pride gear in than this tote.
5. Pura Vida's Pride Friendship Bracelet Pack, $33.60: Pura Vida has built their brand on giving back to artists and communities around the globe. We love their 2025 Pride Collection, and we love their commitment of donating at least $50,000 to The Trevor Project through giving back 5% of sales on items in the collection. We love these friendship bracelets which can be stacked together, or passed out!
6. Pegasus Pride Swim Trunks, $46.75: The list of organizations Pegasus Pride gives to is extensive, and not limited to the month of June. Supporting the queer community is central to Pegasus Pride, so we can’t think of a better place to get your swimwear for the season! We especially love these trunks, and the bikini tops all available in the flag of your choice!
7. Gay Awakening Coffee's Cheers, Queers! Light Roast Coffee, $16.50: Cheers, Queers! It’s not just a toast, it’s the amazing light roast coffee from The Gay Awakening, a Portland-based coffee company. Get the caffeinated stay-ing power you need from their selection of coffees including Drag Bean or Too Gay to Function. Gay Awakening not only serves up great coffee, but they support incredible causes like The Trevor Project, GLSEN, and Rainbow Families. Use code LOVEINC20 for 20% off entire order, expires July 1.
8. Wildfang's Vivian Wilson Pride Shirt, $48.00: We love Wildfang all year long for their designs, their commitment to sustainability, the way they challenge worn out fashion norms, and their support for marginalized communities. They’ve donated over $1million dollars to organizations like Planned Parenthood, RAICES, Girls INC and many more. They even helped set a world record for the world’s longest drag show to raise over $300,000 for the Trevor Project! This year they teamed up with model Vivial Wilson to create pride merch. 100% of the proceeds will benefit the Trevor Project.
9. Supergay Organic Vodka, $30: Do we really need to say anything more than “Supergay Spirits?” The brand specializes in handcrafted “farm to disco” spirits and uses organic ingredients, and specialized botanicals. In addition to their flagship Supergay Vodka, we also love their Fire Island Gin and Two Fruits canned cocktails. Supergay consistently donates a portion of their proceeds to LGBTS+ organizations and this year are partnering with the LGBT Center in New York.
10. Flavnt Streetwear's ‘Let Trans Kids Grow Up' Camo Hat, $40: Flavnt is the real deal—the Austin-based brand creates gender-neutral styles “by queer people, for queer people.” Their 2025 Pride Collection is complete with camo hats, jerseys, and shirts. In the past Flavnt raised over $32,000 to help individuals access gender-affirming care. Since 2022 they have raised over $18,000 for partners such as Jane's Due Process, Trans Santa, and The Marsha P. Johnson Institute.
11. Rose Gold's ‘Queer Queer Queer' Throw Pillow, $24.99: From Rose Gold, this pillow is less of an accent and more of a statement! Perfect for any bed, chair or couch, we especially love this company’s year-round commitment to causes that matter. They have participated in and donated over $10,000 to local Pride festivals and local organizations.
12. Sparta Candle Company‘s ‘Mountains of Pride' Soap, $8: Sparta Candle Company is the perfect place to shop for gifts for the Swifty in your life. This June the small business created the Mountains of Pride Soap and Pride Candle, and 20% of the proceeds will fund their Mountains of Pride Scholarship, benefiting queer youth at Allegheny High School.
And be sure to check out our previous years' Pride Guides for more shopping inspo:
Cover photo by Anna Shvets
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