We're seeing a resurgence of beloved 90s and 00s brands, and one of the most prominent brands from that decade has decided to walk down the aisle. This week, Abercrombie & Fitch launched a dedicated bridal collection, featuring over 100 uniquely designed pieces for soonlyweds, bach parties, honeymoon and guests to outfit every wedding weekend moment and beyond.
“Our customers live for the long weekend and when we asked them about their exciting upcoming getaways, we heard so many of them speak about wedding weekends, wedding-adjacent occasions, and the all-important question of what to wear, which this collection is perfectly designed to answer,” said Carey Collins Krug, Chief Marketing Officer of Abercrombie & Fitch Co. “The A&F Wedding shop is a comprehensive, curated destination that reflects what we know our customers crave and what we are uniquely positioned to deliver.”
From pretty floral dresses to chic jumpsuits, tailored two-piece suits and fringed frocks in sizes up to 37 with price points from $29-$200, this collection is further proof of the brand's decade-long evolution from rich high school mean girl to a budget-friendly and size-inclusive brand that welcomes everyone.
“Abercrombie’s customers view weddings as multi-faceted experiences, which is why we designed this collection to be the outfitting solution for so many wedding-related occasions,” said Corey Robinson, Chief Product Officer of Abercrombie & Fitch Co. “The A&F Wedding Shop’s pieces collectively tell the story of the modern wedding experience—from bridal shower and bachelorette party to wedding day prep, ceremony, reception, brunch and even the honeymoon. It has it all.”
FOR THE WEDDING
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