Man Getting Makeup Touchups for Wedding

How to Pull Off the ‘Au Naturale’ Makeup Look

Mastering the art of the deceptively tricky “no makeup” makeup look.

Achieving that effortlessly radiant, barely there glow — where your skin looks like skin, but better — is tougher than it seems. The “no makeup” makeup aesthetic is all about the subtlety: enhancing natural features with lightweight formulas, soft washes of color, and precisely placed highlights.

“‘No makeup’ makeup requires a lot more skill and knowledge of facial anatomy,” says Kate Johnson, founder of The Bridal Beauty Team in Chicago. She recommends seeking out pros with years of experience. “Explain that you want to correct any skin flaws and enhance features but not look like you are wearing makeup. To a trained professional, this will easily translate.”

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SKIN

“The most important element with a ‘no makeup’ makeup look is to have great skin,” says Johnson. To achieve a smooth radiant complexion, she advises incorporating regular exfoliation and deep hydration into your skincare routine as soon as you get engaged — if you haven’t already. Product recs: Philosophy Microdelivery Exfoliating Daily Face Wash and Peter Thomas Roth Water Drench Hyaluronic Cloud Cream Hydrating Moisturizer

CHEEKS

A touch of cream blush at the high points of the cheeks adds a natural, lit-from-within glow. “It will bring just a hint of flush without creating an overtly blushed look,” Johnson explains. For those who want a more masculine aesthetic, she suggests opting for a light cream bronzer instead of blush to add subtle dimension. Product Recs: Fenty Beauty Cheeks Out Freestyle Cream Blush

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EYES

For a polished yet natural eye look, Johnson suggests starting with a matte base that matches your skin tone to even out the lids. Lightly fill in the brows with a brow pencil, and keep the lids natural with a matte base. Then define the lash line with a smudged medium brown liner for subtle depth. Finish with a defining mascara to enhance lashes without an overdone effect. Product recs: Anastasia Beverly Hills Perfect Brow Pencil and Essence Cosmetics Call Me Queen Dramatic False Lash Effect Mascara

LIPS

To complete the look, keep lips soft and hydrated with a clear balm. This final touch ensures a natural, effortless finish that enhances rather than conceals. Product recs: Cardon Matte Lip Balm

**This article was originally featured in Love Inc. V10 print issue. Buy your copy here.**