Every June, rainbow packaging floods store shelves and social feeds as brands celebrate Pride Month. But when the confetti settles and the calendar flips to July, many of those campaigns quietly disappear. Which is precisely why our annual Pride Guide exclusively features brands that support the LGBTQ+ community year-round.
At a time when many companies are scaling back diversity, equity, and inclusion efforts — or stepping away from LGBTQ+ partnerships altogether — we believe it’s more important than ever to recognize the brands that continue to show up. Their support may not always make headlines, but its impact is felt year-round by the communities and organizations they serve.
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1. Explorer Cold Brew: For coffee lovers seeking something beyond the standard grab-and-go cold brew, Explorer Cold Brew offers a thoughtfully crafted lineup of ready-to-drink coffees made with ethically sourced beans and a focus on smooth, balanced flavor. The brand stands out in a crowded cold brew market through its commitment to quality ingredients, sustainability, and a mission-driven business model that puts purpose alongside every pour.
That purpose extends far beyond Pride Month. Explorer Cold Brew donates 2% of its total revenue — not just proceeds from select products — to charitable causes year-round. Those contributions are split between environmental initiatives and LGBTQ+ organizations, including The Trevor Project, the Ali Forney Center, and the LGBT Community Center. It’s a meaningful commitment woven directly into the company’s business model, ensuring every can supports causes that help build a more sustainable and inclusive future.
2. The Stonewall Intention Wrap Bracelet by State of Gratitude, $85: Created by LGBTQ+ founder Chris Bilyk, the Stonewall Intention Wrap Bracelet is a wearable tribute to resilience, authenticity, and Pride. Featuring a full rainbow spectrum of hand-strung beads, the bracelet was inspired by the enduring spirit of the LGBTQ+ community and serves as a daily reminder that strength and individuality can coexist beautifully. Whether worn as a personal affirmation or gifted to someone you love, it’s a meaningful piece with a powerful story behind it with a portion of proceeds benefitting the Ali Forney Center and State of Gratitude Foundation.
3. Mid-Century Desert Planter from Plant Gay, $54.95: Founded by LGBTQ+ entrepreneur Hilton Carter, Plant Gay offers a curated collection of plants, planters, and plant accessories designed to bring a little more life and personality into your space. One standout is the Mid-Century Desert Planter, a sleek ceramic vessel that pairs clean lines with a warm, modern aesthetic, making it an easy fit for everything from a statement cactus to your favorite trailing plant. But perhaps what we love most is that they donate 10% of their proceeds to The Trevor Project all year long.
4. The Pride Royal Flush by Holden, $1,999: If you’re looking for a subtle yet meaningful way to celebrate your identity, Holden’s Pride Royal Flush ring puts a thoughtful twist on Pride jewelry. The colorful gemstone band can be customized to represent a variety of Pride flags — including Pride, Lesbian, Bisexual, Pansexual, Asexual, Nonbinary, and Transgender — creating a deeply personal piece that reflects the wearer’s unique story. It’s also a perfect introduction to Holden, a jewelry brand that’s reimagining what inclusivity can look like in the fine jewelry space. Whether you’re shopping for an engagement ring, wedding band, or everyday piece, Holden designs modern, customizable jewelry that celebrates love in all its forms. With gender-inclusive sizing, ethically sourced materials, and a welcoming approach to every customer, inclusivity isn’t a marketing message for Holden, it’s part of who they are. That commitment extends beyond jewelry, too. Holden donates 1% of every purchase year-round, with an annual minimum contribution of $50,000, to The Trevor Project. And during Pride Month, the brand is increasing its impact even further, donating 5% of sales from June 15–22 (excluding engagement rings and custom styles).
5. REI Co-op Flash 22 Pride Edition Pack, $59.95: Whether you’re heading out for a day hike, traveling light, or simply running errands, REI’s Flash 22 Pride Edition Pack combines function with a vibrant design inspired by the LGBTQ+ community. Lightweight yet durable, the 22-liter pack features comfortable shoulder straps, multiple storage pockets, and a versatile design that easily transitions from trail to town. Beyond the products themselves, REI supports through grants from the REI Cooperative Action Fund, which has funded organizations including Pride Outside, Queer Nature, Inclusive Outdoors Project, and LGBTQ Outdoors. These initiatives help foster greater inclusion, representation, and access to outdoor spaces for LGBTQ+ individuals and other historically underrepresented communities.
6. Levi’s ‘Together We Ride’ Pride Collection: For decades, Levi’s has been woven into the fabric of self-expression, making it a natural fit for Pride celebrations. This year’s Pride collection, Together, We Ride, draws inspiration from queer motorcycle clubs that historically served as protectors and safe havens within the LGBTQ+ community. Featuring leather-coated denim, bold hardware details, and vintage-inspired graphics sourced from the GLBT Historical Society archives, the collection pays tribute to the riders and trailblazers who helped create spaces of belonging when few existed elsewhere.
Levi’s commitment to the LGBTQ+ community extends far beyond a seasonal collection. The company makes an annual $100,000 donation to Outright International, sponsors San Francisco Pride, participates in Pride celebrations around the world, and has a long history of LGBTQ+ advocacy. In 1992, Levi’s became the first Fortune 500 company to offer health benefits to unmarried domestic partners, and it has publicly supported legislation including the Equality Act. While the styles may change from year to year, Levi’s ongoing investment in LGBTQ+ equality remains a consistent part of the brand’s legacy.
7. Love Stories Tank from Love Inc., $35: The Love Stories Tank Top is the newest addition to our very own merch collection. With its soft feel, versatile fit, and simple yet meaningful message, it’s an easy summer staple, whether you’re heading to a Pride event, a wedding weekend, or simply out and about. The design serves as a reminder of the belief at the heart of everything we do: every love story deserves to be seen, valued, and celebrated. The impact goes beyond the design. Twenty percent of proceeds from every purchase in the Love Inc. merch collection are donated to The Trevor Project year-round.
8. The American LGBTQ+ Pride Blend Red Wine 2020 from Laithwaites, $49.99: Raise a glass to Pride with The American LGBTQ+ Pride Blend Red Wine 2020, a bottle that celebrates LGBTQ+ creativity from cork to label. Crafted by lesbian winemaker Annette Bergevin at her family estate in Washington’s Walla Walla Valley, this Cabernet Sauvignon–Malbec blend offers ripe notes of raspberry, plum, and cherry, balanced by subtle hints of thyme. It’s a crowd-pleasing red that’s just as well-suited for a dinner party as it is for a quiet evening at home.
What makes this bottle especially meaningful is the community behind it. The label features “All That Glitters Is You,” a vibrant depiction of the San Diego Pride Parade created by artist RD Riccoboni and selected through an open call hosted by the American LGBTQ+ Museum. Available year-round through Laithwaites, the wine also gives back year-round, with 10% of proceeds from every bottle sold benefiting the American LGBTQ+ Museum and its mission to preserve, celebrate, and advance LGBTQ+ history and culture for future generations.
Cover photo by Monstera Productions/Pexels
